![]() ![]() "We're taking a first step with the RFID interactivity.Omega Mart is a first step towards that." "The idea of an integral co-reality with both our physical sites and a digital co-presence is not only an opportunity, but something we absolutely want to do," Ward says. Meow Wolf does seem interested in a crossover between remote and in-person immersive, someday. The staff, playing the parts of convenience store employees in Omega Mart, wear masks. Brinkerhoff says most of the exhibition didn't need to be changed, but "in some cases, we have small passageways that people pass through, climb through, crawl through, and those have been made one-way." Highly-touched surfaces are cleaned frequently. The immersive space has had to make changes to its extremely hands-on, free-wandering installation for the COVID-19 era. "I think right now, what our bread and butter is is creating these mind-blowing immersive environments that are really truly hard to explain," Corvis Brinkerhoff, Executive Creative Director of Meow Wolf and one of its founding members, says. But it's not part of the experience's plans right now. The chance to embody something in a physical space, like Meow Wolf made seem possible in my virtual tour, seems tempting. Of course, in my last year at home, I've grown used to virtual theater experiences: in VR headsets, over Zoom, on headphones, projected on my furniture and desks. "The RFID experience is a building block towards a technology platform that will exist both in-exhibition, but also long-term outside the exhibition, and will allow people to both create and co-create," Jim Ward, co-CEO of Meow Wolf, says to me over a Zoom call. ![]() Meow Wolf intends for storylines and branching experiences to emerge through multiple visits, and eventually across Meow Wolf installations, using the RFID link. The experience issues people employee ID cards with RFID chips which can be scanned throughout the space. It starts as a mundane convenience store, but mutates after that, as weird doorways seem to beckon into another overarching storyline. It looks like a convenience store - but those products aren't normal products. ![]() Meow Wolf worked with Brian Eno, Amon Tobin and Santigold for some of the music in the project. Like The House of Eternal Return, the Omega Mart space is filled with the works of immersive artists and musicians, with many rooms being walk-through art experiences. Meow Wolf expanded to a theme park ride in Denver, and this Las Vegas experience is the group's next large-scale installation. Martin, started in Sante Fe, New Mexico, with a now cult-famous experience called The House of Eternal Return. Meow Wolf, an immersive art collective funded in part by Game of Thrones author George R.R. I was hoping to come back and visit when it did. I was hoping Meow Wolf's Omega Mart would be open soon. I used to go to Las Vegas once a year for the CES show, and back in January 2020 I saw Area 15's still-incomplete building in person. I haven't been anyplace at all in a year, and while I've been on the extreme side of what a lot of people have lived through in the past 12 months, I'm not alone. ![]() But I'm not going to be doing that anytime soon. It's actually open now for people to attend in person. The experience is designed to be enjoyed in person, exploring this immersive theatrical space and touching items, walking through doorways. Of course, Omega Mart isn't enabling this type of virtual visit. ![]()
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